Fact: Reason that theatre and food court in malls are built on the top floor

Malls are the place where you can pass the time by watching movies along with shopping

Malls have now become an important part of the lives of common people. Malls are the place where you can pass the time by watching movies as well as shopping. If you have a party mood with friends, you can sit in the food court and eat and drink comfortably. Just keeping in view these needs of the people, the number of malls in the cities is increasing.

Shopping Mall

Let’s talk about the need of common people and malls.

But have you ever wondered why cinema halls and food courts are built on the top floor in most malls? After all, what is the reason that cinema halls and food courts are not built on the lower or middle floor?

Malls

Why are the theater and food court on the top floor in a mall

In the mall, if a person wants to eat or drink something or watch a movie, then he has to go to the top floor. This is so that the eyes of the people going towards the theater and the food court fall on the outlets and shops located on the middle floor.

After that those people go there and go out only after buying something. Actually, it is a kind of marketing strategy, which is specially made for those people who are not interested in shopping.

Theater

• By reaching the top of the mall, people are attracted towards the outlets. After this, even without wanting, they buy something or the other. This happens with all of us.
• Often we go to the mall for some purpose, but we return only after buying something from there. That’s why cinema halls and food courts are on the last floor.
• So do not understand that all this is a marketing strategy, which is designed to entice the customers. Next time you go to the mall, remember that.

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Author: Neelu Gupta

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